“There are those who will tell you that business and ethics cannot stand together. In the short run it might appear that companies pay a price for adhering to values while their competitors get ahead in a shorter time frame, but in a long run people would to distinguish between the grain and chaff. Those that don’t subscribe to values will fall by the way side; those that subscribes to values will last the course and will set benchmarks”
M. Damodaran (Chairman, SEBI)
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